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Monthly Archives: July 2013
Location awareness in Event Marketing
Face-to-face marketing, as conducted in events, trade shows and conferences, is a major component of B2B marketing strategies. The current trend involves the creation of end-to-end experiences across multiple channels that begin well before the event starts and continue long after it … Continue reading →
Posted in Business Insight
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Tagged Accuware Indoor Navigation, Accuware Wi-Fi Location Monitor, Accuware WiFi Tags, Event Marketing, In-store analytics, Indoor location, Indoor navigation, Proximity
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