How can I measure foot traffic and customer flow through my store?

Customer traffic is king!  Bricks-and-mortar retail storeAs a bricks-and-mortar retailer, you boast about endcap displays that look terrific.  Can you also say how many people were routed effectively to see those endcap displays across your store?  Wouldn’t you like to know how the traffic flowed, to prepare for tomorrow or next weekend?  Better yet, since these results can be seen daily, hourly and in real-time, would you like to know what adjustments to make throughout your store to generate additional revenue today?

Visualizing actual foot traffic through the store and throughout the day can provide valuable insights into the effectiveness of the existing store layout. Are product located where consumers expect to find them? Do department adjacencies appear to satisfy customers’ needs and expectations? Are the departments that generate the highest traffic located so that traffic flow is dispersed far and wide throughout the entire store?

The ability to passively and unobtrusively survey traffic flows can provide the data to correlate with register receipts for a truly comprehensive picture.

Back story:

Businesses can offer their customers great experience when installing location-based service enablers such as Accuware Wi-Fi Location Monitor.  These services location based services:  the accurate location of Wi-Fi enabled devices indoors including smart phones, tablets and laptops.  Implementing Wi-Fi Location Monitor is simple; it requires the installation of low-cost nodes plugged into regular electrical outlets inside the store, no special wiring, and uploading your store’s floor plan.  It could be done in a single day!

Accuware Wi-Fi Location Monitor presents exciting possibilities that enable store managers and owners to market to their customers more efficiently while improving the customer experience.  Everyone wins; consumers love their shopping experience and retailers boost revenue in their bricks-and-mortar stores.

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